Evren Karl Bilgihan

Los Angeles, CA May 2023 – Present

Binary Beltway

A subsidiary of Pennaeth LLC

Founder, Creative Director

“An artist is not paid for his labor but for his vision.” — James McNeill Whistler

• Founder and Creative Director of this creative services firm focusing on public and private sector clients.
• Implements a holistic approach to customer and client brand needs including refinement, evolution, and development across all creative touchpoints thus enabling clients to achieve success while maintaining consistency of identity.
• Manages and designs content development and art direction that aligns with stakeholders' engagement goals and value propositions.
• Drives cohesive project management through collaboration, communication, and presentation across multiple domains, stakeholders, and partners to ensure business objectives.
• Curates, administers, and helps build experimental campaigns to determine best strategic creative direction for Binary Beltway endeavors.

Los Angeles, CA November 2020 – April 2023

Amazon Web Services (AWS)

A subsidiary of Amazon. Provides on-demand cloud computing platforms and APIs to individuals, companies, and governments, on a metered, pay-as-you-go basis.

Senior Multimedia Experience Designer (Level 6)

Responsible for developing high-quality content to support the AWS global field teams. This role emphasized support for sales focused communications, multi-modal creative training campaigns, and a variety of creative projects for conveying critical enterprise wide product and services information. In addition to providing multimedia creative support and project management it was important to learn both new platforms, services, and web technology to better assist the AWS community. Senior level Mxds would also provide role based leadership, mechanistic process improvements, and education and mentorship in a dynamic fast environment.

{All Work Created During Employment with AWS Unshowable: Proprietary}

• Reported into the Field Marketing and Communications Lead and responsible for the lead strategic design, development, UX, and creative direction for multiple projects.
• Led visual and interaction design for a new bespoke sales role focused professional learning paths portal and marketing content with the goal to deliver a more relevant curriculum experience to the 70K customer facing employees, a first for the organization. This overall project work helped reduce both the sales force onboarding time and sales cycle. The learning path portal site traffic was indexed as a top 10% trafficked seller information source.
• Drove the design strategy and design build of the first dedicated sales field facing omni-channel comms program, including a weekly newsletter, intranet, and Slack channels to ensure 70K customer facing employees globally had access to the most relevant information and could effectively enable their customers. Also provided art direction and vendor liaison over the subsequent next generation product design updates. Reached an average 10% click through rate vs industry average 2%.
• Responsible for a variety of multimedia work on transitioning the full AWS sales field from Salesforce Classic to Lightning. Work included design and development support for communications, eLearning, web content, web portal, campaign video content (example video: How We Did It video received 65,000 views), presentation, training materials, web platform advertisements, and email communications. Part of a team of four, we surpassed the assigned 90% onboarding completion goal and within the requested time frame and no level 1 critical tickets.
• Designed and built a custom fully dynamic sales tools catalog for a seller internal hub that presented content directly tied to the sales stage, a first for the organization. By utilizing identified available resources (white papers, presentations, videos, etc) was built in less than a week with fully custom visual design and interaction. Created a future option with a second stage of advanced filtering options for users based on content type.
• Built a portfolio of self-service assets utilizing off-the-shelf software at no extra cost to enable non-designers to execute low effort repetitive tasks and save production time, examples include a suite of specific communication email templates (Outlook and code), customizable PowerPoint branded graphics, web widgets (banners, Ads, carousels, cards, and more), and development of an image generator full-service mechanism utilizing brand assets for quick creation and hosting.